Understand your audience: Before designing your EBC, identify your target audience and their preferences. Consider their demographics, interests, and motivations. This understanding will help you create content that resonates with them. Tell a story: EBC provides an opportunity to tell a compelling story about your brand and products. Develop a narrative that highlights the unique aspects, benefits, and values of your brand. Engage customers with a captivating story that draws them in and creates an emotional connection. Use high-quality visuals: Incorporate high-resolution images, infographics, and graphics to showcase your products effectively. Use professional product photography that clearly presents the features and benefits. Visuals should be clear, visually appealing, and consistent with your brand’s aesthetics.